Free templateEmployer branding post
A day at Field Studio
Employer branding as a 24-hour dial: focus, lunch together, the 4pm walk and home by six, with notes around the clock.
Free. It opens in the Motionix editor as your own copy.
Download the pictureWebP, 960 × 1200, free to use. To change the words or colours, open it in the editor.
- Size
- 1080 × 1350 px
- Pages
- 1
- Motion
- Yes, plays live and in GIF or video
- Category
- Social posts
What it shows
- 24-hour dial
- Arcs computed from times
- Margin notes with leaders
Good for
How to use it
- Open the template. It becomes a project in your account.
- Change the words, colours and pictures. Every part is an ordinary shape, line or text box.
- Press Play to watch it build, then present it or export it.
What is an employer branding post?
An employer branding post shows people what it is really like to work somewhere, so the right candidates are drawn in before a job is even advertised. Rather than a vacancy, it shares the culture in specific terms: when the day starts, how meetings work, where lunch is eaten, when people go home. Concrete habits are more believable than claims about values.
When it helps
- A design studio showing its working day on LinkedIn while it hires two designers.
- An HR team turning a policy, like no meetings before lunch, into something candidates can picture.
- A recruiter giving candidates a feel for the culture before a first interview.
- A growing company reminding its own staff what makes the place worth staying at.
Tips
- Skip phrases like work-life balance unless you show them. "Home by six, laptops stay on desks" says the same thing in a form people believe.
- Post about working life steadily, not only when a vacancy opens; good candidates often watch a company for a long time before they apply.
- Feature people only with their permission, and never present a staged scene as an ordinary day. Staff who see a fake version of their workplace stop sharing your posts.
How to create an employer branding post
Pick one true thing
Choose a single habit or rule that really shapes the day, such as a shared lunch or a walk at four. One real detail outweighs a list of perks.
Show it rather than describe it
Draw the day on a clock or a timeline, or photograph the long lunch table. Readers trust what they can see more than adjectives.
Use real times
Write "9:00 to 12:30, focus, no meetings before lunch" rather than "we value deep work". Specific times are easy to check and hard to fake.
Check it with the team
Show the post to the people who work there. If they would not recognise the day you describe, candidates will find out at interview.
Point to the next step
Close with what you are hiring for and where to look, so interest turns into applications instead of only likes.
FAQQuestions
Common questions.
What is the difference between employer branding and recruitment marketing?
Employer branding is your reputation as a place to work, built over time by how you treat people and what you show of it. Recruitment marketing promotes particular vacancies to candidates. Strong branding makes recruitment posts land, because people already know who you are.
What should an employer branding post include?
One specific, true picture of working life: a routine, a policy in practice, a team member's day or a project. Add enough detail for a candidate to imagine themselves there, a real name or place, and a light pointer to open roles or the careers page.
How often should a company post employer branding content?
Often enough that the picture builds up; for many small companies that means a post every week or two. Consistency matters more than volume, and a steady series of true, specific posts does more than a burst of polished content during a hiring push.
More social posts templates
Carousels, stories and single posts for LinkedIn and Instagram.
